I AM
observant, proactive and I can think "out of the box".
I CAN
manage a team, communicate well, discover talent and manage budgets.
I HAVE
a professional aesthetic criteria, high commercial vision, divergent thinking and capacity for analysis and action.
I TRANSFORM
traditional products and experiences into the new digital market.
I FOCUS
on the client. On the redesign and optimization of the shopping experience.
In finding solutions.
I KNOW
the product and its processes.
The tools of graphic design and editing. The platforms of social networks. The levers of digital and traditional marketing.
EXPERT IN CONTENT MARKETING AND FASHION CREATIVITY IN THE DIGITAL ENVIRONMENT.
"I transform products into stories so that the purchases become true experiences".
CAPABILITIES
CONSTANT TRAINING
Master in Internet Business (MIB)
2016 - 2017 Award.
ISDI. Higher School for Internet Development.
Madrid.
Degree in Fine Arts
1997 - 2003
Universidad Complutense de Madrid. Leeds University Scholarship.
UK.
Master in Photography PPP
1999 - 2000 Scholarship by the EU.
London Collage of Printing. UAL. University of the Arts.
London, UK.
Monographic Courses
Graphic design tools, UX, project management and languages.
Service Design
2018 Inmoción
2015 H2I School.
100 Hrs.
Madrid.
Product Manager
2009 IFE.
80 Hrs.
Chamber of Madrid.
MY STORY WITH FASHION
PR and Communication
DEVOTA Y LOMBA.
Fashion Brand, from 2004 to 2006.
Fashion Styling and Writing
XL WEEKLY AND WOMEN TODAY.
"Taller de Editores" Editorial, from 2006 to 2009.
Training in Purchasing Department
SFERA.
Fashion chain, from December 2008 to february 2009 (500 hours).
Advice on a luxury brand
CORTANA.
Luxury Fashion Brand, from 2008 to 2009.
Generation of Fashion content and formats for digital media
MSN Portal.
(Microsoft Ibérica) Spain and Latin America from 2008 to 2010.
ECOMMERCE
2010 - 2017
elcorteingles.es
Analysis
I have analyzed, to define the strategy of our website and its KPIs, the:
trends in the sector,
strategies of competitors,
opportunities based on the demands of the users.
Value Proposals
I have made proposals to improve the user experience and conversion in:
tone and image, designing wireframes of the main pages of the site and making style guides,
the definition of, the content areas and the spaces, to inspire and sell fashion,
niches and new digital services.
Image and content
I have coordinated the creativity and content team of the fashion website to:
balance the commercial proposal between the aspirational and the promotional,
maximize sales and profitability of home pages and landings based on the analysis of CTRs and sales.
IMPLEMENTATION OF ECOMMERCE PLATFORMS WITH INSPIRATIONAL CONTENT
Analysis
Design
Building
Tests
Implementation
Tracing
User Generated Content
Platform with images generated by our clients and influencers carrying our garments and accessories, linked to the product sheet for access to purchase.
Digital magazine
Digitization and adaptation of the contents of corporate journals on paper, with access to all product listings on the web.
Blog: Oh! Fashion
Informative content and trends about the universe of fashion, catwalks, recommendations, interviews; all linked to product with access to purchase.
Personal Shopper On Line
Personalized styling recommendations made by a professional team and published in a forum format on the web, with the recommended products linked to the product pdp.
Interactive Videos
Realization of video content of: catwalks with looks of own and external brands, Personal Shopper tutorials and trends. All linked to the product through dynamic hot spots on the video.
Virtual Tester
A customizable tester with the digitized fashion product catalog.
Newsletters
Design of newsletters for branding or commercial actions.
Virtual reality and 360º
Search and production of innovative content.